Grounded in the Art and Science of Branding. By Siddharth Khandelwal and Swati Paranjpe For all art lovers, Indian museums have long been tempting but insipid spaces of antiquity. Forcing us to somehow find our way in a characterless maze. …

State vs Design Week branding in India — The Odisha Design Week concludes today. And while we couldn’t attend it, we were drawn to its brand identity, launched almost 6 months ago. What drew our eye was initially the similarity it had to a logotype we had designed in 2010 for the World Brand Congress. But on delving…

Recently, as we have been discovering and sharing stories about stamps and their creators, we began to notice how these tiny pieces of paper could play a huge role in building a nation’s brand. By Siddharth Khandelwal and Swati Paranjpe Over the last week, in a seemingly serendipitous confluence, we…

A call to action for the design community. “Design is not art…Art is made to be appreciated, design is made with a clear purpose.” This credo has always been at the core of the design community. Our endeavour has always been to solve problems, whether they are mechanical, socio-political or…

Look at a future where design is used as a powerful tool to create societal change. Trapped in a global crisis and becoming increasingly complacent in the discomfort within our own minds, each of us has been feeling Agitated, Anxious, and Uncertain.

An endeavour to put empathy at the heart of community. Nature vs Nurture Love is love. Rage is rage. And if these are on two ends of the spectrum, then every human emotion in between is as natural and inherent in us despite our race, culture, gender, sexual orientation, geography, class, or colour…

There is a dualistic nature to all things. Two sides to every story. Two perspectives, each with multiple dimensions. Dualistic thinking is the pressing need of this complex interconnected era where time and space are being breached. …